Facebook Punks Google With OpenID Adoption

Facebook's decision to adopt OpenID has been greeted with a lot of fanfare because of the notion that this is somehow a boon to users of social networks.Nonsense. OpenID is a pain in the neck for users.

But it's a great deal for Facebook, which, while it enjoys a 200 million-strong following, is always on the hunt for more friends. Opening up to OpenID gives Facebook access to one of the largest populations of social networkers outside of MySpace (whom it shuns) and Twitter (whom it covets) -- and that's Google.

By specifically naming Google, Facebook isn't even hiding its motivation for opening up to OpenID. In a blog posting announcing the move, Facebook developer Luke Shepard wrote:

And a great way for Facebook to harvest the names of those people's friends from their Gmail accounts.

Shepard also wrote:

All in all, a win-win for Facebook. For Google? Not so much. I don't see people signing up for Gmail accounts from their Facebook pages. Do you?

Not everyone agrees -- Marshall Kirkpatrick writes that this is "big news" because Facebook is the first big network that "allows users to log in with OpenID credentials granted to them by other companies' websites." And this is true. But it doesn't change the fact that Facebook will be the one that benefits the most.