iPods More 'In' Than Beer On College Campuses: Survey - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


iPods More 'In' Than Beer On College Campuses: Survey

It's the first time in a decade that the sudsy stuff hasn't topped the list of undergrad favorites, according to a new survey.

Apple Computer's iPod is more popular than beer on college campuses, the first time in 10 years that undergraduates' favorite beverage hasn't topped the what's in list, a market research firm said Thursday.

A biannual survey of 1,200 full-time, four-year undergrads conducted in March found 73 percent choosing the iPod as the most popular item on campus, compared with 71 percent who chose drinking beer, Student Monitor, based in Ridgewood, N.J., said.

A year ago, the iPod was the favorite of 59 percent of the undergrads surveyed on 100 colleges, an indication of how Apple has managed to increase the use of its portable media player on campuses. The last time drinking beer wasn't king was 10 years ago, when it was dethroned by the Internet, Eric Weil, managing partner for the firm, said.

But beer's second-place status a decade ago didn't last long, and the iPod is also expected to drop quickly.

"The next semester went right back to beer again, and it's been No. 1 ever since," Weil said of the Internet. "To suggest this time that if you own Anheuser-Busch stock that you should sell it might be premature."

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
Top 10 Data and Analytics Trends for 2021
Jessica Davis, Senior Editor, Enterprise Apps,  11/13/2020
Where Cloud Spending Might Grow in 2021 and Post-Pandemic
Joao-Pierre S. Ruth, Senior Writer,  11/19/2020
The Ever-Expanding List of C-Level Technology Positions
Cynthia Harvey, Freelance Journalist, InformationWeek,  11/10/2020
Register for InformationWeek Newsletters
Current Issue
Why Chatbots Are So Popular Right Now
In this IT Trend Report, you will learn more about why chatbots are gaining traction within businesses, particularly while a pandemic is impacting the world.
White Papers
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll