iPod Dominated Holiday Shopping Season, Web Researcher Says - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News

iPod Dominated Holiday Shopping Season, Web Researcher Says

New iPod owners flocked to Apple's site Christmas Day, increasing traffic by 413% over the same day last year.

Apple Computer's iPod digital media player was the "must-have" Christmas gift for the third consecutive holiday season, driving a huge increase in traffic to the company's iTunes Web site and music store, a Web metrics firm said.

New iPod owners flocked to Apple's site Christmas Day to download the iTunes client to their PCs or Macs, increasing traffic by 413% over the same day last year, Hitwise said Wednesday. Visits to the Apple Store, which sells iPod accessories and other products, rose 110% compared with Christmas Day 2005.

Visits to Microsoft's Zune.net, the site for downloading music for the company's new Zune player, showed an increase of 1,030% Christmas Day, compared with the previous Monday, Dec. 18, Hitwise said. Microsoft released Zune in mid-November for the holiday season.

Nevertheless, that strong showing was overshadowed by the iPod. Visits to the iTunes Web site rose 1,222% during the same period and outnumbered visits to Zune.net by 30-to-1.

"For the third holiday season in a row, the iPod has been the must-have Christmas gift," Bill Tancer, general manager of global research at Hitwise, said in a statement. "Competitive offerings have not yet succeeded in capturing the attention of music listeners, and the surge in visits to the Apple Store shows that iPod owners are also engaged in filling and accessorizing their new devices."

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
Commentary
Why 2021 May Turn Out to be a Great Year for Tech Startups
John Edwards, Technology Journalist & Author,  2/24/2021
News
How GIS Data Can Help Fix Vaccine Distribution
Jessica Davis, Senior Editor, Enterprise Apps,  2/17/2021
Slideshows
11 Ways DevOps Is Evolving
Lisa Morgan, Freelance Writer,  2/18/2021
Register for InformationWeek Newsletters
Video
Current Issue
2021 Top Enterprise IT Trends
We've identified the key trends that are poised to impact the IT landscape in 2021. Find out why they're important and how they will affect you.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll