Internet Plays Pivotal Role In Movie-Going Decisions: Survey - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News

Internet Plays Pivotal Role In Movie-Going Decisions: Survey

A July survey of 2,100 moviegoers found that nearly half seek more information about a film after hearing about it, and of those info-seekers, seven in 10 head to the Internet.

Moviegoers typically hear about films through TV, trailers and word of mouth, but many of them rely on the Internet in deciding which movie is worth their dollars, research released Thursday showed.

A July survey of 2,100 moviegoers between the ages of 13 and 49 found nearly half seek more information about a film after hearing about it, and of those info-seekers, seven in 10 head to the Internet, MarketCast said.

"These are activist consumers, for whom the decision to see a movie is not made in a snap," Henry Shapiro, vice president and general manager of MarketCast, said in a statement. "Trailers and TV ads aren't enough for them."

Over half of the total respondents use the Web to find movie times and locations, more than all other sources combined, the poll found. Newspapers were second at 18 percent, but only moviegoers 35 or older were found to use them regularly.

The survey was presented at a Los Angeles symposium sponsored by Google, Variety, and the Motion Picture Association of America. Google sponsored the report.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
News
Top 10 Data and Analytics Trends for 2021
Jessica Davis, Senior Editor, Enterprise Apps,  11/13/2020
Commentary
Where Cloud Spending Might Grow in 2021 and Post-Pandemic
Joao-Pierre S. Ruth, Senior Writer,  11/19/2020
Slideshows
The Ever-Expanding List of C-Level Technology Positions
Cynthia Harvey, Freelance Journalist, InformationWeek,  11/10/2020
Register for InformationWeek Newsletters
Video
Current Issue
Why Chatbots Are So Popular Right Now
In this IT Trend Report, you will learn more about why chatbots are gaining traction within businesses, particularly while a pandemic is impacting the world.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll