Informatica Unveils On-Demand Integration With - InformationWeek

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Informatica Unveils On-Demand Integration With

The service could be used to feed some of the data to an in-house database in case the software-as-a-service vendor suffers an outage, the company said.

Informatica Corp. on Thursday introduced a hosted service for integrating with a company's internal database, which could be used as a backup system or as a source for business intelligence.

Called Informatica On Demand Data Replicator, the service can be implemented in less than an hour by most subscribers, John Hegstrom, director of product management for the Redwood City, Calif., company, said. The service can feed data to any relational database with an Internet protocol (IP) connection. offers technology called Apex Connect for tying its customer and sales management applications to in-house business applications from vendors such as SAP, Oracle and Microsoft. Informatica's service doesn't provide that level of integration.

Instead, it targets companies with less ambitious needs. For example, the service could be used to feed some of the data to an in-house database in case the software-as-a-service (SaaS) vendor suffers an outage. Another possible use would be to run business intelligence tools against the data store for delivering electronic reports to managers. "We really want this to be a simple and easy to use service," Hegstrom said.

To get started, subscribers go to Informatica's site, where they could log into and identify the data tables they want copied. Subscribers also would have to define the IP connection to the database. As a partner of, Informatica uses its application programming interfaces to draw data.

Informatica creates an encrypted connection between and the customer using the secure sockets layer, or SSL, security protocol for the Internet. The data is sent over the public Web.

Informatica is one of the scores of companies that have joined's AppExchange directory of more than 500 products from partners. last month launched a partner referral program that has participants pay the SaaS vendor a 10 percent fee on first-year revenue from all sales they close in conjunction with the company. For a 25 percent referral fee, will train its sales staff to pitch the partner's wares.

Informatica's On Demand Data Replicator is available today, and costs $1,500 a month. The company offers a 30-day trial at no charge.

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