IBM's New WebSphere Commerce Makes Web Sites Easier To Find - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


IBM's New WebSphere Commerce Makes Web Sites Easier To Find

Its new software lets companies build static Web pages that are more easily found by search engines. The technology could boost site traffic, IBM says.

IBM is readying an upgrade to its WebSphere Commerce it says will help companies increase traffic to their Web sites.

New to WebSphere Commerce v. 6.0 is the ability to create static URL pages. This lets spider technology used by search engine sites, such as Google and Yahoo, query the URL, grab the keywords, and push the page back to the search engine so it shows up in the search results.

Web-site performance--speed and accuracy--is only half the battle. The other is getting the consumer to the site. Most consumers start the buying process searching on a word or phrase. The problem is that spider technology used by search engines can't query and find search keywords on every Web site because most Web pages are dynamically generated, says Craig Stevenson IBM's worldwide WebSphere E-commerce manager. He says the new feature WebSphere Commerce release drove search engine results from three to 278 hits for an unnamed company that worked with IBM to develop the technology.

The feature will ship as an integrated function in WebSphere Commerce v. 6.0, scheduled for release sometime between April and June 2005. Customers who have purchased v. 5.6 are eligible for an update.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
Top 10 Data and Analytics Trends for 2021
Jessica Davis, Senior Editor, Enterprise Apps,  11/13/2020
Where Cloud Spending Might Grow in 2021 and Post-Pandemic
Joao-Pierre S. Ruth, Senior Writer,  11/19/2020
The Ever-Expanding List of C-Level Technology Positions
Cynthia Harvey, Freelance Journalist, InformationWeek,  11/10/2020
Register for InformationWeek Newsletters
Current Issue
Why Chatbots Are So Popular Right Now
In this IT Trend Report, you will learn more about why chatbots are gaining traction within businesses, particularly while a pandemic is impacting the world.
White Papers
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll