IBM Adds Business 2.0 Tools For Partners - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Software // Enterprise Applications

IBM Adds Business 2.0 Tools For Partners

The new social networking services will let IBM's business partners communicate using the type of online tools more commonly found on teen-centric Web sites like MySpace and Facebook.

IBM on Monday introduced a number of new social networking services with an eye to allowing its business partners to communicate using the type of online tools more commonly found on teen-centric Web sites like MySpace and Facebook.

IBM's Lotus Connections for Partners provides a social networking platform on which developers can post profiles, create bookmarks, and collaborate with third parties and IBM experts on software development and other technical topics.

"This highlights our recognition of the growth of social networking that started at the consumer level," said Chris Wong, VP of strategy and marketing for IBM's developer relations program.

Wong spoke in St. Louis at PartnerWorld, IBM's annual gathering of third-party developers and resellers.

Similarly, IBM's new developerWorks community spaces provides a platform on which developers can create special interest communities around technology trends and business topics -- such as programming for service-oriented architectures and open-source licensing.

Because it does not develop or sell its own software applications -- with the exception of its Lotus e-mail and collaboration products -- IBM needs to maintain a broad ecosystem of independent software developers to build applications that work with IBM middleware products like Websphere and Tivoli.

By providing tools that allow those developers to more quickly and effectively roll out new applications, IBM is helping to spur demand for that middleware. The strategy appears to be paying off. In its most recent first quarter, IBM's middleware sales increased 10% year-over-year to $3.2 billion.

Social networking also a represent a market opportunity in and of itself for the company. At PartnerWorld, social computing software VP Jeff Schick said IBM is building social networking sites for internal use at Cisco Systems, Sprint, and the federal government.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
How to Create a Successful AI Program
Jessica Davis, Senior Editor, Enterprise Apps,  10/14/2020
Think Like a Chief Innovation Officer and Get Work Done
Joao-Pierre S. Ruth, Senior Writer,  10/13/2020
10 Trends Accelerating Edge Computing
Cynthia Harvey, Freelance Journalist, InformationWeek,  10/8/2020
White Papers
Register for InformationWeek Newsletters
Current Issue
[Special Report] Edge Computing: An IT Platform for the New Enterprise
Edge computing is poised to make a major splash within the next generation of corporate IT architectures. Here's what you need to know!
Flash Poll