HP Gains 17 New Wins In BRIC Countries - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

12:15 PM

HP Gains 17 New Wins In BRIC Countries

IT shops in Brazil, Russia, India, and China are building new infrastructures, as opposed to enhancing existing ones, and embracing a mix of operating environments, most notably Linux, HP says.

Hewlett-Packard on Thursday announced it scored 17 customer wins for its Itanium-based Integrity line of servers, all of them based in BRIC countries where company officials claim they are experiencing triple-digit growth for those systems.

HP attributed its growth in the BRIC (Brazil, Russia, India, and China) nations to most IT shops building up IT infrastructures from scratch using the latest server-based technologies, instead of merely enhancing existing ones, and embracing a mix of operating environments, most notably Linux.

"Many of these IT organizations are implementing the latest technologies to create their data centers of the future with infrastructure that lasts 20 to 30 years," says Rich Marcello, HP's senior vice president and general manager in charge of business-critical servers. "And because governments play a role in all these countries, they are embracing Linux and open source. This maps well to how we have positioned Integrity in terms of investment protection and for creating open systems."

Adding justification for its competitive focus on the BRIC countries, Marcello cited a recent IDC report that expects combined IT spending in those countries to grow at a compound annual rate of 13.9 percent, reaching $100 billion by 2009. HP officials say they will appropriately expand the company's efforts in these countries as IT spending increases.

Another contributing factor working in HP's favor is IT shops in BRIC countries demanding strong regional vendor presence and local capabilities, including design and solution centers. The company recently opened new facilities, including its Linux Expertise Center, in Bangalore, India and HP Labs in Beijing, China.

Company officials noted in the press briefing on Thursday that some 65 percent of its first-quarter revenue came from outside the United States. While much of that is due to its success in BRIC countries, the growth is coming from other countries in Europe and Asia-Pacific.

Two wins in India include Bharat Forge, the world's largest forging conglomerate, and Astra Motor III, an automotive manufacturing firm. Bharat bought HP's Integrity servers with SAP to run its production, planning, sales and manufacturing operations.

In Russia, HP signed a deal with Avtovaz, another auto-manufacturing company, and a second deal with The Finance Committee of St. Petersburg. The latter company bought the company's servers to improve its budgeting, asset use and securities distributions.

New customers HP gained in Brazil and China include Seara Alimentos (manufacturing/food processing), Tribunal Superior Eleitoral (public sector/elections), China Pan Steel Group (manufacturing), and Industrial and Commercial Bank of China (financial services).

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
Top 10 Data and Analytics Trends for 2021
Jessica Davis, Senior Editor, Enterprise Apps,  11/13/2020
Where Cloud Spending Might Grow in 2021 and Post-Pandemic
Joao-Pierre S. Ruth, Senior Writer,  11/19/2020
The Ever-Expanding List of C-Level Technology Positions
Cynthia Harvey, Freelance Journalist, InformationWeek,  11/10/2020
Register for InformationWeek Newsletters
Current Issue
Why Chatbots Are So Popular Right Now
In this IT Trend Report, you will learn more about why chatbots are gaining traction within businesses, particularly while a pandemic is impacting the world.
White Papers
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll