HP Details Its Plans For Small And Midsize Business Market - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Infrastructure

HP Details Its Plans For Small And Midsize Business Market

The company aims to increase its presence among potential customers with new products, including an entry-level server and an easy-to-use backup and recovery system.

Hewlett-Packard has launched a series of products, services, and financing packages geared toward the small and midsize business market. The strategy to reach deeper into the market relies heavily on HP's distributors, value-added resellers, retail stores, and system integrators.

Between 90% and 95% of HP's sales to small and midsize businesses already occur through its partner network, and a third of HP's total revenue comes from small and midsize companies.

With 7 million such companies in the United States, it's no surprise that HP wants to increase its visibility in the space as much as rivals Dell, Gateway, and IBM do. HP has invested $750 million into developing products for the growing market, which it defines as companies with fewer then 1,000 employees. "The reseller network keeps us in touch with the industries and vertical markets to provide SMBs with the necessary support and applications," says Chris Ogburn, director of sales and development, SMB Americas at HP.

The new product rollout includes PCs, data storage systems, printers, support services, and finance offerings. Among the new products HP has released are the OfficeJet 9100 Series All-In-One printer/fax/copier/scanner, which starts at $599, and the HP Compaq Business Notebook nx5000, a laptop computer with Intel Centrino mobile technology and a battery life of up to nine hours. HP also is introducing an entry-level server called the HP ProLiant ML110.

HP said its line of Modular Smart Array storage units will soon support low-cost Serial ATA disk drives. New low-cost switches for storage area networks should be available in April. Also new is a tape autoloader that's designed to let businesses recover lost data at the touch of a button.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Slideshows
Reflections on Tech in 2019
James M. Connolly, Editorial Director, InformationWeek and Network Computing,  12/9/2019
Slideshows
What Digital Transformation Is (And Isn't)
Cynthia Harvey, Freelance Journalist, InformationWeek,  12/4/2019
Commentary
Watch Out for New Barriers to Faster Software Development
Lisa Morgan, Freelance Writer,  12/3/2019
White Papers
Register for InformationWeek Newsletters
State of the Cloud
State of the Cloud
Cloud has drastically changed how IT organizations consume and deploy services in the digital age. This research report will delve into public, private and hybrid cloud adoption trends, with a special focus on infrastructure as a service and its role in the enterprise. Find out the challenges organizations are experiencing, and the technologies and strategies they are using to manage and mitigate those challenges today.
Video
Current Issue
The Cloud Gets Ready for the 20's
This IT Trend Report explores how cloud computing is being shaped for the next phase in its maturation. It will help enterprise IT decision makers and business leaders understand some of the key trends reflected emerging cloud concepts and technologies, and in enterprise cloud usage patterns. Get it today!
Slideshows
Flash Poll