Honda Won't Take Online Competition Lying Down - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News

Honda Won't Take Online Competition Lying Down

American Honda Motor Co. Inc. doesn't want sites such as Carsdirect.com, Autobytel.com, and Microsoft's CarPoint.com to get any cozier with its dealers. So the carmaker this week is launching Web-site functions that help consumers search for dealers, get price quotes online, and line up financing through Honda.

"Other online sites were getting in between our own sales, customers, and dealers," says Michael Keranen, senior manager of technology for Honda's E-business division. Keranen enlisted the aid of Cambridge Technology Partners to beef up its site. Dealers who sign up to receive leads generated from the site will either pay a monthly subscription fee or give Honda a percentage of any sale resulting from the lead, depending on state regulations.

The Spring Branch Honda dealership in Houston already gets a good number of leads each month from CarPoint. "We pay a subscription fee to CarPoint.com and get about 100 to 150 leads a month," says Mike Reed, manager for the Spring Branch dealership. Reed hopes Honda's lead-generation initiative will prove just as fruitful, and he's signed on for that as well. Neither Honda nor Reed would disclose fee specifics.

Honda's Keranen says Cambridge and his own staff worked to integrate the online site with Honda's customer-relationship management database to better track all leads generated online. They also integrated the site with Honda's financing department's credit-assessing system, letting consumers at the site find out if they're approved for financing in a minute or so. Under Honda's plan, the only step the customer needs to complete at the dealership is the final paperwork.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
2020 State of DevOps Report
2020 State of DevOps Report
Download this report today to learn more about the key tools and technologies being utilized, and how organizations deal with the cultural and process changes that DevOps brings. The report also examines the barriers organizations face, as well as the rewards from DevOps including faster application delivery, higher quality products, and quicker recovery from errors in production.
News
The State of Chatbots: Pandemic Edition
Jessica Davis, Senior Editor, Enterprise Apps,  9/10/2020
Commentary
Deloitte on Cloud, the Edge, and Enterprise Expectations
Joao-Pierre S. Ruth, Senior Writer,  9/14/2020
Slideshows
Data Science: How the Pandemic Has Affected 10 Popular Jobs
Cynthia Harvey, Freelance Journalist, InformationWeek,  9/9/2020
Register for InformationWeek Newsletters
Video
Current Issue
IT Automation Transforms Network Management
In this special report we will examine the layers of automation and orchestration in IT operations, and how they can provide high availability and greater scale for modern applications and business demands.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll