Home Depot Putting Its Big Orange Stamp Online - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News

Home Depot Putting Its Big Orange Stamp Online

Home-improvement buffs and Bob Villa-types everywhere salivate at the thought of spending a Saturday cruising the cavernous aisles of Home Depot. Now the $38 billion building-supplies giant is hoping to create that kind of enthusiasm on the Web. The company is testing new commerce features on its Web site that let customers find and order products from local outlets. The test is available only in the Las Vegas area and initially open only to professional builders.

Home Depot is arriving late to the business-to-consumer Internet party. (Home Depot's current Web site only offers information and do-it-yourself tips.) What took it so long? Execs say they didn't want to rush. With the pilot, they want to offer online shopping that's closely tied into smell-the-sawdust shopping. The Web store, built on software from BroadVision Inc., is integrated with Home Depot's homegrown merchandising, fulfillment, and labor- scheduling systems. This integration lets online customers enter their ZIP codes to see what's available in their areas, schedule pick-up times at their local stores, or book deliveries.

The service is aimed at pros, who are about 25% of Home Depot's customers. It can cost an average of $50 to ship large items such as planks and windows. Consumers might balk at that, but not all pros. Ron Griffin, Home Depot's CIO, says he expects the Internet to be just another channel for those customers, albeit one that will probably mandate expansion of its distribution infrastructure.

Griffin insists the Web store isn't meant to generate sales. It's about offering new tools to customers and increasing overall sales by making it easier to work with the company. Home Depot may be late, but it's in the sweet spot of another trend--brick-and- mortars integrating Web channels with existing channels. Gartner Group analyst Jeff Roster says "it will become very challenging for pure-play Internet companies to compete against" such companies.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
The State of IT & Cybersecurity Operations 2020
The State of IT & Cybersecurity Operations 2020
Download this report from InformationWeek, in partnership with Dark Reading, to learn more about how today's IT operations teams work with cybersecurity operations, what technologies they are using, and how they communicate and share responsibility--or create risk by failing to do so. Get it now!
Commentary
Gartner Forecast Sees 7.3% Shrinkage in IT Spending for 2020
Joao-Pierre S. Ruth, Senior Writer,  7/15/2020
Slideshows
10 Ways AI Is Transforming Enterprise Software
Cynthia Harvey, Freelance Journalist, InformationWeek,  7/13/2020
Commentary
IT Career Paths You May Not Have Considered
Lisa Morgan, Freelance Writer,  6/30/2020
Register for InformationWeek Newsletters
Video
Current Issue
Key to Cloud Success: The Right Management
This IT Trend highlights some of the steps IT teams can take to keep their cloud environments running in a safe, efficient manner.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll