Hitachi To Launch Ultra-Thin HDTV In U.S. Next Year - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Business & Finance

Hitachi To Launch Ultra-Thin HDTV In U.S. Next Year

The LCD sets, only 1.5 inches thick, are aimed at high-end consumers.

Hitachi on Tuesday said it plans to launch in the United States next year a new line of high-definition TVs that are only 1.5 inches thick.

The televisions, which have liquid crystal displays, fall under a new category called ultra-thin HDTVs. The new products will be available in Japan in December and in the United States in early 2008. Hitachi claims it will be the first to offer such televisions.

Pricing was not disclosed, but it appears the TVs won't be cheap, since Hitachi is targeting what it describes as a "highly affluent" consumer. The sets are designed to be sleek and discreet, since it's assumed that the TVs will be purchased most often for areas in the home smaller than the living room, where the focus is on "bigger is better," the company said. Areas targeted for the new sets are a kitchen, bathroom, office, and bedroom.

"As very large consumer markets grow and evolve, subsegments with particular nuances will emerge," Daniel Lee, VP of marketing for Hitachi America's ubiquitous platform systems division, said in a statement. "This is precisely what we're seeing in the HDTV market and our new designs are at the forefront of this shift."

Features include what Hitachi calls "advanced dynamic contrast," which analyzes every picture and optimizes its contrast frame by frame. In addition, the sets have automatic color management for regulating hue, saturation, and brightness, and circuitry that better captures details for crisper pictures. The display has a vertical and horizontal viewing angle of 178 degrees, according to Hitachi.

The ultra-thin sets will come in three sizes: 32, 37, and 42 inches. The smallest size is scheduled for release in the United States in the first quarter of 2008, and the two larger models in the second quarter.

In shipping the new TVs next year, Hitachi will miss the holiday shopping season, the most lucrative time of the year for most U.S. retailers. A national survey conducted by Solutions Research Group found that HDTVs topped consumers' top-10 wish list of electronic products.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
10 Ways to Transition Traditional IT Talent to Cloud Talent
Lisa Morgan, Freelance Writer,  11/23/2020
What Comes Next for the COVID-19 Computing Consortium
Joao-Pierre S. Ruth, Senior Writer,  11/24/2020
Top 10 Data and Analytics Trends for 2021
Jessica Davis, Senior Editor, Enterprise Apps,  11/13/2020
Register for InformationWeek Newsletters
Current Issue
Why Chatbots Are So Popular Right Now
In this IT Trend Report, you will learn more about why chatbots are gaining traction within businesses, particularly while a pandemic is impacting the world.
White Papers
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll