High-Definition Demand Expected To Drive TV Holiday Sales - InformationWeek

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High-Definition Demand Expected To Drive TV Holiday Sales

Flat-panel HDTV sales will drive the consumer electronics market as a whole this holiday season, says an analyst for NPD.

Consumer demand for watching high-definition content will drive already booming TV sales during the holiday shopping season, a market research firm says.

A combination of increasing HD content and dropping prices for HDTVs will motivate consumers to toss their older sets for flat panel TVs, according to the NPD Group.

"Flat-panel HDTV sales will drive the consumer electronics market as a whole this holiday season," Ross Rubin, director of industry analysis at NPD, said in a statement. "Lower prices and improving picture quality are rapidly sidelining the bulky tube television."

Shipments of HDTVs increased 52% from January through September this year compared with the same period a year ago. In terms of sales, revenue from the sets increased 39% over a year ago.

NPD expects shipments and sales between Thanksgiving and Christmas to top last year, when consumers spent $2.2 billion on HDTVs. Shipments during the 2005 season topped 1.4 million units.

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