Re: new fitness trackers
You said it, Ariella! Jawbone has the right idea, in terms of differentiating its product by the software -- and in offering a low-cost alternative for people who are generally interested in something more sophisticated than a pedometer but who don't want to spend around $180 on a fitness tracker. Around the $50 mark, I can see healthcare providers buying them in bulk (surely there's a volume discount?) and giving them to at-risk patients such as diabetics, at-risk pregnancies, post-surgery, etc., to encourage their use (and promote the ongoing goal of patient engagement).