Re: Volkswagen's New CEO Brings Software Know-How
It definitely seems like a timely PR move and due consideration was given to how his background would affect the company, but yeah, many of the details are as yet unknown. Moreover, we can only speculate how much direct agency one man really has in the long-term goings on of a company this size, and how much he'll actually be getting his hands dirty rooting out that corruption and spearheading new software plans. I had to do a double-take at the amount of emissions listed - not forty percent more, but forty times more. repairing that is going to be a multidisciplenary effort that will require buy-in from all parts of the organization. Marketing has to come up with tasteful commercials for years to come, , recalls, buybacks, PR, etc., have to be handled, and the role of IT/Software is obvious. No small undertaking.