Google Puts Coupons On The Map - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News
News
8/14/2006
07:31 PM
Connect Directly
LinkedIn
Twitter
RSS
E-Mail
50%
50%

Google Puts Coupons On The Map

Measuring online marketing dollars in the real world has been a vexing problem for advertisers, one industry watcher says. He sees Google's actions broadening the adoption of online coupons.

Google is putting coupons on the map, literally.

Through a partnership with direct marketing company Valpak, Google plans on Tuesday to make coupons available to users of Google Maps who search for information about local businesses.

Users won't be able to search for specifically for coupons; rather, a search for, say, "pizza in San Francisco," will return listings for several local businesses which may or may not offer coupons.

Clicking on a participating Google Maps business listing will load a map alongside a business listing and links to one or more coupons that can be printed and redeemed in-store. Apart from the cost of printer ink and paper, the coupons are free.

Businesses also will be able to create coupons at no cost through the Google Business Center at Google Maps, where they would normally enter local business information.

Google's goal, according to Gokul Rajaram, a product manager at the company, is to provide a more relevant user experience and to reach local merchants, whether they're online or not.

In the next few months, Google plans to let advertisers link their Google AdWords campaigns to Google Maps coupons, thereby eliminating the need for small businesses to have a Web site as place to drive traffic. "Advertisers can use the coupons page as their Web site and drive users to that, and measure the impact of online marketing on their offline sales," says though Rajaram.

Greg Sterling, founder of research firm Sterling Market Intelligence, says measuring online marketing dollars in the real world has been a vexing problem for advertisers and sees Google's actions broadening the adoption of online coupons.

Google's coupons aren't set up to work on mobile handsets at this time, though Rajaram acknowledges this "is something we'd consider."

There will be 20,000 coupons initially, a consequence of the Valpak partnership. Rajaram says Google is exploring additional partnerships with other companies.

The coupons will be available only through the search box on Google Maps; Google.com searches won't return coupons on the search results page and Rajaram says Google has no plans to add them at this point.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
Slideshows
10 Ways to Transition Traditional IT Talent to Cloud Talent
Lisa Morgan, Freelance Writer,  11/23/2020
News
What Comes Next for the COVID-19 Computing Consortium
Joao-Pierre S. Ruth, Senior Writer,  11/24/2020
News
Top 10 Data and Analytics Trends for 2021
Jessica Davis, Senior Editor, Enterprise Apps,  11/13/2020
Register for InformationWeek Newsletters
Video
Current Issue
Why Chatbots Are So Popular Right Now
In this IT Trend Report, you will learn more about why chatbots are gaining traction within businesses, particularly while a pandemic is impacting the world.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll