Google Pitches Docs As Office Upgrade - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Cloud // Cloud Storage
News
5/12/2010
02:04 PM
Connect Directly
LinkedIn
Twitter
RSS
E-Mail
50%
50%

Google Pitches Docs As Office Upgrade

Why bother with an expensive, laborious Office upgrade when you could just add Docs, Google says.

Anticipating Wednesday's launch of Microsoft Office 2010, Google on Tuesday encouraged Office users to consider an alternative to paying Microsoft for an upgrade: upgrading Office by using Google Docs.

"If you choose this path, upgrade means what it’s supposed to mean: effortless, affordable, and delivering a remarkable increase in employee productivity," said Matt Glotzbach, product management director for Google's enterprise group, in a blog post. "This is a refreshing alternative to the expensive and laborious upgrades to which IT professionals have become accustomed."

Having just completed a major revision of Docs and Spreadsheets, Google wants to make sure that businesses give its Web applications serious consideration.

The company recognizes that most companies use Microsoft Office and has positioned Docs as a way to enhance Office with collaboration and sharing features. It wants users to rely on its Web apps exclusively, of course, but it knows that change of that sort comes gradually.

Glotzbach's argument that Google makes Office better -- enough that Office 2003 and 2007 customers would have a better experience by adding Docs for collaboration and sharing instead of paying for an Office 2010 upgrade -- doesn't sit well with Alex Payne, director of Microsoft's online product management team.

In a blog post on Tuesday, Payne challenged the notion that Docs enhances Office.

Google, he said, is "claiming that an organization can use [Docs and Office] seamlessly," he said. "This just isn't the case."

Payne argues that the way Google imports Word documents changes their layout, in contrast to Microsoft's Office Web apps.

However, this criticism may be less valid now that it has been in the past -- one of the major aims of the Docs revision that Google completed last month was to assure the fidelity of imported documents.

In any event, Microsoft is moving online in a big way. Google has a real fight on its hands.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Slideshows
11 Ways DevOps Is Evolving
Lisa Morgan, Freelance Writer,  2/18/2021
Commentary
Graph-Based AI Enters the Enterprise Mainstream
James Kobielus, Tech Analyst, Consultant and Author,  2/16/2021
News
What Comes Next for AWS with Jassy to Become Amazon CEO
Joao-Pierre S. Ruth, Senior Writer,  2/4/2021
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
2021 Top Enterprise IT Trends
We've identified the key trends that are poised to impact the IT landscape in 2021. Find out why they're important and how they will affect you.
Slideshows
Flash Poll