Google-Like Ad Search Supports Electronics Site - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Google-Like Ad Search Supports Electronics Site

Supplyframe, a Web site offering on-demand price quotes and purchasing information for millions of parts, from semiconductors to capacitors, has tapped into the search advertising model typically found on consumer Web sites.

A Google-like click-through advertising model is being built into a Web site that provides buyers information on electronics components built into cellular phones, digital cameras, and other consumer devices.

Supplyframe, a Web site offering on-demand services for price quotes and purchasing information for millions of parts on everything from semiconductors to capacitors, has tapped into the search advertising model typically found on consumer Web sites, said Steve Flagg, Supplyframe CEO and founder.

"We're looking at what works in the consumer space and moving it into B2B," Flagg said. "Things like instant messaging and ad-supported search could work better in niche markets like electronic components."

Search queries will likely tie to specific part numbers or categories. For example, companies, such as Texas Instruments or NEC Electronics, selling electronic components could have an option to specify the type of part, possibly down to the number, that would sponsor an ad appearing in returned search results. If the buyer clicks on the ad through to the vendor's Web site, Supplyframe would get paid.

Supplyframe aspires to even bigger heights. It wants to offer information on aggregate inventory, and price trend analysis and data on specific components that could provide insight into historic pricing that can affect future sales.

"I've seen this Google- and Yahoo-type advertising model traditionally on consumer Web sites, but I believe this is the first that would tie specific products to searches on a B2B site in the electronics industry," said Robert Damron principal analyst at 21st Century Equity Research.

"I think the jury is still out on whether this model will adapt to the electronics industry, and it will depend on if advertisers believe they can get enough eyeballs to their sites," Damron said.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
2020 State of DevOps Report
2020 State of DevOps Report
Download this report today to learn more about the key tools and technologies being utilized, and how organizations deal with the cultural and process changes that DevOps brings. The report also examines the barriers organizations face, as well as the rewards from DevOps including faster application delivery, higher quality products, and quicker recovery from errors in production.
Data Science: How the Pandemic Has Affected 10 Popular Jobs
Cynthia Harvey, Freelance Journalist, InformationWeek,  9/9/2020
The Growing Security Priority for DevOps and Cloud Migration
Joao-Pierre S. Ruth, Senior Writer,  9/3/2020
Dark Side of AI: How to Make Artificial Intelligence Trustworthy
Guest Commentary, Guest Commentary,  9/15/2020
Register for InformationWeek Newsletters
Current Issue
IT Automation Transforms Network Management
In this special report we will examine the layers of automation and orchestration in IT operations, and how they can provide high availability and greater scale for modern applications and business demands.
White Papers
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll