Google Going Local With Place Search - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Cloud // Cloud Storage
News
10/26/2010
04:49 PM
Connect Directly
Google+
LinkedIn
Twitter
RSS
E-Mail
50%
50%

Google Going Local With Place Search

In recognition of the growing importance of local information, Google is offering search results organized around specific places.

Google on Wednesday said it plans to introduce Place Search, a geo-centric format for search results. The idea is to organize search results around a specific location, a service that's particularly valuable for those conducting searches through mobile devices.

Mobile search is becoming an increasingly important business for Google. During its recent Q3 financial call, SVP Jonathan Rosenberg revealed that the annual run-rate for mobile advertising at Google had reached $1 billion.

Google will be presenting Place Search results when its systems determine that the user is looking for local information or when the user explicitly selects the new Places pin icon in Google's left-hand column search refinement menu.

Place Search results include a pin icon that takes the user directly to a Google Maps Place Page, alongside traditional links that lead to a specific Web site. A Google Map showing the location of each place in the search results list runs on the right-hand side of the search results page.

The Place Search launch follows Google's announcement on Tuesday that images taken as part of its pilot project to gather interior photos of businesses are now available on Place Pages. While Google's effort to gather exterior images for its Street View service continues to provoke privacy complaints, the company's assembly of images of the interiors of businesses hasn't proven to be nearly as controversial.

In a draft blog post provided by Google, product manager Jackie Bavaro says that Place Search results pages include more links than a typical results page, which can help save time for users conducting local searches. Bavaro says that tests show local search users saving about two seconds on average.

Google plans to roll out Place Search globally over the next few days in over 40 languages.

Update: Corrected misstatement about Place Search Pages having fewer search results.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Slideshows
IT Careers: 10 Industries with Job Openings Right Now
Cynthia Harvey, Freelance Journalist, InformationWeek,  5/27/2020
Commentary
How 5G Rollout May Benefit Businesses More than Consumers
Joao-Pierre S. Ruth, Senior Writer,  5/21/2020
News
IT Leadership in Education: Getting Online School Right
Jessica Davis, Senior Editor, Enterprise Apps,  5/20/2020
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
Key to Cloud Success: The Right Management
This IT Trend highlights some of the steps IT teams can take to keep their cloud environments running in a safe, efficient manner.
Slideshows
Flash Poll