Google Agrees To Work With British Sky Broadcasting On Broadband Portal - InformationWeek

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Google Agrees To Work With British Sky Broadcasting On Broadband Portal

The deal will give the search engine giant another channel for online advertising; Google will provide search tools and advertising targeted at search results across Sky's portfolio of Web sites.

Google and British Sky Broadcasting are working together on a Sky-branded portal that will offer search, video, Web mail, and other services to the satellite TV network's broadband subscribers.

Described as the first of its kind for Google, the deal announced Wednesday will give the search engine giant another channel for online advertising. Google will provide search tools and advertising targeted at search results across Sky's portfolio of Web sites.

In addition, the two companies agreed to explore future forms of Web, TV, and mobile advertising. Revenue generated by click-throughs or sponsored links will be shared between Google and Sky.

On the video side, Google will provide the tools needed for Sky to launch a user-generated video portal that would allow users to edit, upload, and share content, which could also be uploaded and downloaded from a mobile phone.

Sky's e-mail offering will be powered by Google Web mail, but use the @sky.com email address. Sky also is exploring whether to offer Google's Internet telephony and storage services.

Financial terms of the multiyear agreement and the expected launch date of the Sky portal weren't disclosed.

London-based Sky announced the launch of its broadband service in July and began activating customers in mid-August. The company says about 1 million customers have registered their interest in the service.

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