GoDaddy.com Topped Super Bowl Advertisers Online - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News

GoDaddy.com Topped Super Bowl Advertisers Online

The domain-name registrar beat Budweiser for the most hits to its site during the game, a Web-tracking firm says.

GoDaddy.com, which managed to get its racy ad approved by ABC censors only days before the Super Bowl, saw the largest surge in Web traffic among advertisers during the national football championship, a Web metrics firm says.

Owned by domain registrar Go Daddy Software Inc. of Scottsdale, Ariz., the site's traffic during the game spiked more than 1,500 percent, compared to the average of the four previous Sundays, achieving 439,000 unique visitors for the day, ComScore Networks reported this week.

Coming in second was annual favorite among Super Bowl watchers, Budweiser.com, which saw its traffic increase more than 500 percent on game day. Pepsi's pairing with pop star P. Diddy and actor Jackie Chan drove a nearly 300 percent increase traffic to its site. Cadillac's Escalade ad, driven by the car's use as a "trophy" for the Steeler's MVP, saw a traffic increase of more than 250 percent.

The risqu theme used by GoDaddy.com sent site traffic soaring 991 percent following the first airing of the ad, which once again featured a breaking strap on the tight-fitting top of busty model Candice Michelle. When aired again during the second half of the game, traffic to GoDaddy.com increased a staggering 1,148 percent.

The approved ad was the 14th submitted by Go Daddy, which paid $2.4 million to air it on the Super Bowl, which was broadcast Feb. 5 in Detroit.

Last year's ad gained an inordinate amount of attention after the Fox network cancelled a second showing, because of complaints from NFL executives. A USA Today poll ranked the Go Daddy commercial as the fourth most liked and disliked ads of 2005.

Privately held Go Daddy manages 11.6 million domains, according to the company.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
Commentary
CIOs Face Decisions on Remote Work for Post-Pandemic Future
Joao-Pierre S. Ruth, Senior Writer,  2/19/2021
Slideshows
11 Ways DevOps Is Evolving
Lisa Morgan, Freelance Writer,  2/18/2021
News
CRM Trends 2021: How the Pandemic Altered Customer Behavior Forever
Jessica Davis, Senior Editor, Enterprise Apps,  2/18/2021
Register for InformationWeek Newsletters
Video
Current Issue
2021 Top Enterprise IT Trends
We've identified the key trends that are poised to impact the IT landscape in 2021. Find out why they're important and how they will affect you.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll