Go Daddy's New Super Bowl Ad Stalled By Censors - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News

Go Daddy's New Super Bowl Ad Stalled By Censors

The domain registrar had problems with its 2005 Super Bowl ad, too; the Fox network canceled the scheduled second showing of the sexy ad after complaints from NFL executives.

Domain registrar Go Daddy Software Inc., which had its sexy 2005 Super Bowl ad pulled after only one showing, says it doesn't know whether it will get approval from ABC censors for the ad planned for next year's football championship.

In his blog, Bob Parsons, president and founder of the Scottsdale, Ariz., company, said Go Daddy hopes to air the ad during the Feb. 5 Super Bowl being held in Detroit.

"The challenge isn't to simply get an advertisement approved," Parsons said. "The challenge is to get an appropriate 'GoDaddy-esque' ad approved."

If the 2005 ad is any indication, then racy is an appropriate description of a "GoDaddy-esque" ad. The advertisement featured busty model Candice Michelle in a skit in which she was having trouble with the straps of her blouse while addressing a congressional committee.

The Fox network cancelled the scheduled second showing of the ad after complaints from NFL executives. Super Bowl ads last year reportedly sold for a record $2.4 million for a 30-second spot.

Parsons, who was not immediately available for comment Tuesday, said in his blog that in order for a television commercial to be effective, people have to either love or hate it. USA Today listed the Go Daddy Super Bowl ad as the fourth most liked and disliked ads of 2005, according to Parsons.

"That's about as polarizing as it gets," he said.

Go Daddy did get many complaints from customers, and would-be customers, but "that didn’t keep people from moving their business to Go Daddy in droves, and hardly anyone moved away," Parson said.

Privately held Go Daddy, founded in 1997, manages more than 10 million domains.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
News
Top 10 Data and Analytics Trends for 2021
Jessica Davis, Senior Editor, Enterprise Apps,  11/13/2020
Commentary
Where Cloud Spending Might Grow in 2021 and Post-Pandemic
Joao-Pierre S. Ruth, Senior Writer,  11/19/2020
Slideshows
The Ever-Expanding List of C-Level Technology Positions
Cynthia Harvey, Freelance Journalist, InformationWeek,  11/10/2020
Register for InformationWeek Newsletters
Video
Current Issue
Why Chatbots Are So Popular Right Now
In this IT Trend Report, you will learn more about why chatbots are gaining traction within businesses, particularly while a pandemic is impacting the world.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll