Gibson Guitar CEO Says DRM Challenges Market - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News

Gibson Guitar CEO Says DRM Challenges Market

Internet anonymity and consumer confusion make digital rights management problematic, says chairman and CEO Henry Juszkiewicz.

Gibson Guitar Corp. is preparing to launch a digital audio product line supported by gigabit Ethernet, but rights management is presenting the company some challenges, chairman and chief executive officer Henry Juszkiewicz told attendees of Digital Hollywood Spring in Santa Monica, Calif.

During a debate earlier this week over intellectual property protection, fair use rights and digital content distribution, Juszkiewicz said enforcement for digital content being shared on the Internet has not been properly dealt with. The problem, he said, begins with anonymity on the Internet.

"You can't enforce activity you can't see," he said. "Authentication similar to technology used in software products could easily translate into protecting the content."

Consumer confusion about digital rights management (DRM) remains the biggest issue in 2006, Juszkiewicz said.

"The basic person is confused about DRM, and what they can and cannot do," he said. "It's a major market impediment."

Last year, Gibson and semiconductor manufacturer Cirrus Logic Inc. announced an agreement to develop a line of digital audio networking products beginning in 2006. The project is supported by next-generation gigabit Ethernet designed to provide high-bandwidth for audio and video applications.

Cirrus Logic and Gibson said they would jointly develop specifications for the new software protocol.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
News
Can Cloud Revolutionize Business and Software Architecture?
Joao-Pierre S. Ruth, Senior Writer,  1/15/2021
Slideshows
10 IT Trends to Watch for in 2021
Cynthia Harvey, Freelance Journalist, InformationWeek,  12/22/2020
News
How CDOs Can Build Insight-Driven Organizations
Jessica Davis, Senior Editor, Enterprise Apps,  1/15/2021
Register for InformationWeek Newsletters
Video
Current Issue
2021 Top Enterprise IT Trends
We've identified the key trends that are poised to impact the IT landscape in 2021. Find out why they're important and how they will affect you.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll