Five Questions For Andrew Shue, Co-Founder Of ClubMom.com

Photograph by Stephen Aviano

1

Practicalities "Social networking in the end needs to be practical. Human connections are better face to face and not under the disguise of the Internet. ClubMom is for moms who are trying to get information and connect with people."

2

Empowering ClubMom, an online incarnation of an offline rewards program, offers mothers a platform to start businesses. One woman is offering a six-week, $50 course on adoption. "Many moms are entrepreneurial--they've raised their hands and said, 'I want to be a go-to mom.'"

3

Soccer Lessons "It's our family game, it's the world's game. It's the one sport that's the most like life. You only get one or two or three chances in life to really score the goal; it's not that you're scoring every time you run down the field."

4

On Celebrity "There's no doubt that being on Melrose Place gave me a platform and a certain recognizability that allowed me to do many of the things I've done. Oftentimes, getting any idea off the ground is hard to do. When you have a little bit of extra juice, it helps."

5

Create A Buzz Shue used the Internet for a casting call for Gracie, a film based on the quest by his sister, actress Elisabeth Shue, to start a girl's high school soccer team in New Jersey. Some 9,000 girls responded to the casting call. "The Web is a great way to build grassroots efforts. The key thing with the Internet and marketing today is that you have to do more with less."