Facebook Traffic More Than Doubles - InformationWeek

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11:23 AM

Facebook Traffic More Than Doubles

Social networking site enjoyed a 149% increase in visits in February.

U.S. traffic on social networking sites rose in February compared with last year and Facebook's traffic more than doubled year over year, according to figures released Friday.

Hitwise reported that the number of visitors to Facebook in February jumped 149%, compared with the same time last year. The site also ranked second for the U.S. market share of social networking visits last month, claiming 36.03% of the traffic, according to Hitwise.

Visitors who are 35 and older increased by 23% on Facebook from February 2008 to last month, while visitors in that age group decreased by 2% on MySpace, Hitwise found.

MySpace drew 52.21% of U.S. visits to social networking sites, ranking first in the category, which includes 55 sites, according to the report. The site's ranking did not reflect Hitwise's finding that traffic on MySpace decreased 28% from February 2008 to last month.

On average, visitors spent more time (29 minutes and 38 seconds) on MySpace last month compared with visitors to other social networking sites. From February 2008 to last month, Facebook visitors increased time spent on the site by 6% and Classmates.com visitors increased time spent by 9%, Hitwise said.

Traffic on social networking sites dipped slightly (1%) from January to February, for the overall category. Young adults still account for the majority of visits to social networking sites, with people between 18 and 34 years old accounting for 58.81% of the traffic on MySpace and 53.91% of the traffic on Facebook last month, according to Hitwise. Nevertheless, the number of visits by adults 34 and younger is down from last year.

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