Facebook Gobbles Hot Potato - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Government // Enterprise Architecture
News
8/23/2010
11:22 AM
50%
50%

Facebook Gobbles Hot Potato

Location-based service will cease operations as features are integrated with the social network.




Slideshow: Top 10 Tech Newsmakers Of 2010
(click for larger image and for full photo gallery)
Days after launching Facebook Places, the social media site disclosed its acquisition of Hot Potato, a 20-month-old location-based social event service.

On Friday, Hot Potato told members it soon will wrap up operations.

"We will no longer be accepting new user registrations, and we will be offering existing users a way to download their information from the site," said a blog posting by the Hot Potato team. "In about a month, Hot Potato will close up shop and delete all user data. No user data or account information will be kept by Facebook. We will be sure to keep you posted on this process over the next few weeks."

Facebook is expected to integrate some Hot Potato features.

"Today, we're thrilled to announce that some of the features and thinking behind Hot Potato are going to be exposed to a much larger audience: We've been acquired by Facebook," the blog said.

With Hot Potato, users shared information about their activities or plans, whether it's watching a movie, attending an event, or listening to a lecture. Accountholders involved in similar actions are joined in a group, and then are able to trade images and ask each other questions about the live events they are sharing.

Terms of the deal were not disclosed. However, the acquisition was valued at between $10 million and $15 million, according to MediaMemo. When Hot Potato was founded in January 2009, the company raised about $1.4 million, said published reports at the time. It released its service and iPhone app in November of that year.

Even before the acquisition, Hot Potato accountholders could seek out other users among their Facebook friends, using their Facebook logins. Hot Potato users could link these profiles to their Twitter and Facebook accounts. When he founded the company, Justin Shaffer said he was not trying to compete with either Facebook or Twitter, preferring instead to "facilitate collective storytelling," he told the New York Times in late 2009.

On Aug. 18, Facebook debuted Facebook Places, a way users can share their location with other Facebook users and applications and locate their friends.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Slideshows
Strategies You Need to Make Digital Transformation Work
Joao-Pierre S. Ruth, Senior Writer,  11/25/2019
Commentary
Enterprise Guide to Data Privacy
Cathleen Gagne, Managing Editor, InformationWeek,  11/22/2019
News
Watch Out: 7 Digital Disruptions for IT Leaders
Jessica Davis, Senior Editor, Enterprise Apps,  11/18/2019
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
Getting Started With Emerging Technologies
Looking to help your enterprise IT team ease the stress of putting new/emerging technologies such as AI, machine learning and IoT to work for their organizations? There are a few ways to get off on the right foot. In this report we share some expert advice on how to approach some of these seemingly daunting tech challenges.
Slideshows
Flash Poll