re: Forrester Names 4 Leading Enterprise Social Platforms
As far as internal collaboration tools are concerned, these guys are all great. But what about merging internal company data and tying it to external social data and putting the analytics on top of all of it? To me, the intersection of internal and external data data streams along with deep analytics and discovery of underlying motivations is the next level. The ability to understand why people say what they say online, and how it can be tied to your existing business processes to increase your companies revenue.
Sort of like a "bloomberg" for marketing and sales teams, a one-stop portal for navigating through and analyzing the communications heartbeat of an enterprise.
Keep an eye out for @EvoApp; this is the space we are excited for.
Great post, David.
Director of Marketing, EvoApp