re: 10 Enterprise Social Networking Obstacles
David, your analysis is right in line with my experience working with organizations to implement social business software. It's rare to see an organization transform itself into a social enterprise overnight.
At Rypple, we've found a few techniques to be helpful in driving this transformation:
1. Inspire a positive attitude. While the software itself plays a critical role here, so does the fact that adopting social at work requires a shift in mindset (despite the prevalence of "social" in our day-to-day lives). You can reduce skepticism by ensuring everyone clearly understands how the software will help them and how it fits into their lives - even before they log in for the first time.
2. Develop everyone's expertise. Many peoples' use of social software is clouded by assumptions. Often, getting the most from social software requires a updated approach. We focus on ensuring everyone understands how you use the software to gain highest advantage. For example, in Rypple: how to write a really good Social Goal, rather than where to click to add a goal.