Enterprise 2.0 take-away: It's about collaboration in context - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

07:44 PM
Irwin Lazar
Irwin Lazar
Connect Directly

Enterprise 2.0 take-away: It's about collaboration in context

Another Enterprise 2.0 is in the books! This year's show featured a lot more diversity in terms of content and focus, moving beyond a social networking and into areas such as video, organizational strategies, and policy/governance. But perhaps the most noteworthy aspect of the show was the evolution of collaboration beyond stand-alone platforms and into the very fabric of the organization.

For the last few years the social product landscape has been centered on delivering applications that provided specific uses or functionalities. For example; blogs, wikis, microblogs, discussion forums, etc. Over time stand-alone applications have merged into social computing suites such as Newsgator social sites, Jive SBS, and Socialtext.

Now, we're seeing the next wave: Social computing in the context of organizational applications and processes. The first shot across the bow was Salesforce.com's Chatter, introduced a few months ago as a social application that is baked into Salesforce's CRM; meaning employees could leverage social collaboration tools directly from within the application they were already using. We've seen other examples such as integration of public social network connectors into Lotus Notes and Microsoft Exchange. Recently Jive demonstrated integration of SBS with SAP at this year's SAPPHIRE NOW event in Orlando.

Vendors at Enterprise 2.0 took this concept one step further with announcements from Cisco, Jive, and Socialtext not only enhanced collaboration/social platforms (Quad, SBS 4.5, and Socialtext 4.0 respectively), but new APIs and developer support to interface these social tools with business process applications. Initially this means a greater ability to collaborate in the context of specific reports, management information, or ERP applications.

Longer term, I expect we'll see collaboration flow the opposite way; so as with Salesforce chatter, social tools will be available within business application interfaces as well as within stand-alone social suites. This presents some challenges for those responsible for social strategy. It's possible that rather than deploying an enterprise-wide social platform, the challenge becomes to integrate various islands of social applications that are wrapped into business process tools to enable common search, profile management, and administration. Perhaps we'll see OpenSocial become the de-facto tool for interconnecting these islands.

Another aspect of this trend is a requirement for greater communication between collaboration planners and application developers. One of the key trends we've highlighted in our recent research is growing integration of those responsible for voice, messaging, and video with those responsible for social software, now that group will need to include internal application development resources who can leverage these new integration capabilities.

What we're seeing is a maturation of the social computing landscape. It's no longer about "which cool new tool can I deploy" but how can I leverage these tools to improve the overall ability of those within and outside my organization to communicate and collaborate.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
InformationWeek Is Getting an Upgrade!

Find out more about our plans to improve the look, functionality, and performance of the InformationWeek site in the coming months.

11 Things IT Professionals Wish They Knew Earlier in Their Careers
Lisa Morgan, Freelance Writer,  4/6/2021
Time to Shift Your Job Search Out of Neutral
Jessica Davis, Senior Editor, Enterprise Apps,  3/31/2021
Does Identity Hinder Hybrid-Cloud and Multi-Cloud Adoption?
Joao-Pierre S. Ruth, Senior Writer,  4/1/2021
Register for InformationWeek Newsletters
Current Issue
Successful Strategies for Digital Transformation
Download this report to learn about the latest technologies and best practices or ensuring a successful transition from outdated business transformation tactics.
White Papers
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll