Enterprise 2.0 - Building the New Schoolyard for Bullies? - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News
Commentary
1/18/2010
04:59 PM
Ben Kepes
Ben Kepes
Commentary
Connect Directly
Twitter
RSS
E-Mail
50%
50%

Enterprise 2.0 - Building the New Schoolyard for Bullies?

First published on CloudAve.com

I have a friend called Jennifer (name and details changed, obviously). At school she was a loner without many friend who, as loners often do, overcome loneliness by bullying smaller kids in the playground. Jennifer managed to gain "friends" by doing this, although they weren't really friends, rather individuals who were scared that they''d become the target unless they joined in with Jennifer''s shenanigans.

Well, luckily for her schoolmates, Jennifer grew up, studies and entered the workforce where she was forced, at least to a certain extent, to forego her bullying behavior in the interests of fairness, due process and the common good.

Until today that is...

You see the advent of social media in its various guises has given Jennifer the opportunity to once again throw her weight around and make life difficult for others. Involved in a part of an organization that makes extensive use of social media type tools, Jennifer has a wide following in her vocational field and uses this following to bully others the way she used to use her heft to do so all those years ago in the schoolyard.

Now my enterprise friends will tell me bullying in the work place has always existed but social media and enterprise 2.0 tools have extended the reach an individual can communicative with - this is an unquestionably great thing when it comes to collaborating on specific projects, but it''s also a dangerous thing when used inappropriately.

I''ve spent long time talking with Enterprise 2.0 practitioners, attending enterprise 2.0 events and hearing about the barriers to adoption. Generally we''re grasping to find either good case study examples of enterprise 2.0 being put to work or fixes for the oft mentioned barriers to adoption - none of however 9at least in public) are prepared to front up and tell the stories of Enterprise 2.0 gone wrong and used for ugly purposes.

And in this we run a real risk - by burying our heads in the sane and not "outing" the dark side of social media, we play into the hands of those who view the blogosphere, Twitter and social media generally as a complete waste of space. If we don''t tell the stories, and develop ways of avoiding the pitfalls these tools enable, they''ll use the same tales to discount E20 outright.

So here''s a plaintive call to those using social media generally and Enterprise 2.0 tools more specifically: Don''t hide the use-cases that feel uncomfortable, rather use them as case studies, develop solutions and show that like a community of old, so too can a virtual community stand up and police its own.

Everyone would be a little happier if we did that...

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
The State of IT & Cybersecurity Operations 2020
The State of IT & Cybersecurity Operations 2020
Download this report from InformationWeek, in partnership with Dark Reading, to learn more about how today's IT operations teams work with cybersecurity operations, what technologies they are using, and how they communicate and share responsibility--or create risk by failing to do so. Get it now!
Slideshows
10 Cyberattacks on the Rise During the Pandemic
Cynthia Harvey, Freelance Journalist, InformationWeek,  6/24/2020
News
IT Trade Shows Go Virtual: Your 2020 List of Events
Jessica Davis, Senior Editor, Enterprise Apps,  5/29/2020
Commentary
Study: Cloud Migration Gaining Momentum
John Edwards, Technology Journalist & Author,  6/22/2020
Register for InformationWeek Newsletters
Video
Current Issue
Key to Cloud Success: The Right Management
This IT Trend highlights some of the steps IT teams can take to keep their cloud environments running in a safe, efficient manner.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll