Earthlink Launches Personalized Portal For Non-Subscribers - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Other

Earthlink Launches Personalized Portal For Non-Subscribers

Earthlink Inc. on Wednesday launched a personalized portal for non-subscribers that the Internet service provider hopes will attract customers to its high-speed service.

Earthlink Inc. on Wednesday launched a personalized portal for non-subscribers that the Internet service provider hopes will attract customers to its high-speed service.

The Atlanta-based company's customizable MyEarthlink is a personal start page that's meant as a launching point to the Internet. The portal includes personalized news, entertainment, sports, stock quotes and other content, company officials said.

The decision to open up its subscription-only product to non-subscribers was based on a strategy to attract more potential customers to Earthlink's broadband service.

"We look at this as creating a relationship (with non-subscribers)," Seth Roseman, product-marketing manager for Earthlink, said.

Roseman said the company did not launch the offering with the intent to enter the online advertising market, dominated by portal giants Yahoo Inc., Google Inc. and Microsoft Corp.'s MSN. Advertising makes up about 1 percent of Earthlink's revenues, which are primarily derived from subscriptions to its high-speed and dial-up services.

MyEarthlink's search engine is powered by Google, and its shopping results are delivered through Amazon.com and Shopping.com. People bidding on EBay can also monitor and access their activities on the auction site through the portal.

Other services include job search and security alerts on the latest virus threats from Symantec Corp.

Last month, Earthlink reported that it had added 94,000 net broadband subscribers in the first quarter in swinging to a profit of $33.3 million. During the same period in 2004, the company had lost $11.8 million.

EarthLink ended the quarter with a total of 5.4 million subscribers, a 1.3 percent increase over a year ago.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
Slideshows
10 Ways to Transition Traditional IT Talent to Cloud Talent
Lisa Morgan, Freelance Writer,  11/23/2020
News
Top 10 Data and Analytics Trends for 2021
Jessica Davis, Senior Editor, Enterprise Apps,  11/13/2020
Commentary
Can Low Code Measure Up to Tomorrow's Programming Demands?
Joao-Pierre S. Ruth, Senior Writer,  11/16/2020
Register for InformationWeek Newsletters
Video
Current Issue
Why Chatbots Are So Popular Right Now
In this IT Trend Report, you will learn more about why chatbots are gaining traction within businesses, particularly while a pandemic is impacting the world.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll