DoubleClick Settles Lawsuit, But Still Can Track Web Surfers - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News

DoubleClick Settles Lawsuit, But Still Can Track Web Surfers

The agreement requires the company to explain on sites how it tracks and profiles Web surfers' usage data.

DoubleClick Inc. on Monday vowed to give consumers more information about how it collects data online, settling a 30-month investigation led by the New York Attorney General's Office.

The agreement struck between DoubleClick and 10 states requires the company to explain on Web sites how it tracks and profiles Web surfers' usage data. DoubleClick leaves "cookie" files on computers that visit a Web site using its services. That lets DoubleClick track users' Web travels, create profiles based on that activity, and deliver online ads that match the profiles.

DoubleClick, which has a business relationship with InformationWeek, didn't admit wrongdoing in the agreement, but it must pay $450,000 to the states to cover their investigative costs and consumer education. States joining New York in the settlement are Arizona, California, Connecticut, Massachusetts, Michigan, New Jersey, New Mexico, Vermont, and Washington. In May, DoubleClick paid $1.8 million and enacted new disclosure rules to settle an action brought by the Federal Trade Commission.

DoubleClick is the largest profiler of consumers' Web surfing habits and the settlement includes significant concessions from the company in the area of disclosure but none that limits how it collects data, says Jason Catlett, president of Junkbusters Corp., a privacy advocacy firm. Catlett says DoubleClick's profiling is an invasion of people's privacy and that Monday's settlement, which ends the last major legal action against DoubleClick, demonstrates that U.S. laws on Web privacy are inadequate. Says Catlett, "The legal tools are inadequate when it comes to dealing with Web surveillance."

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
The State of IT & Cybersecurity Operations 2020
The State of IT & Cybersecurity Operations 2020
Download this report from InformationWeek, in partnership with Dark Reading, to learn more about how today's IT operations teams work with cybersecurity operations, what technologies they are using, and how they communicate and share responsibility--or create risk by failing to do so. Get it now!
Commentary
The Best Way to Get Started with Data Analytics
John Edwards, Technology Journalist & Author,  7/8/2020
Slideshows
10 Cyberattacks on the Rise During the Pandemic
Cynthia Harvey, Freelance Journalist, InformationWeek,  6/24/2020
News
IT Trade Shows Go Virtual: Your 2020 List of Events
Jessica Davis, Senior Editor, Enterprise Apps,  5/29/2020
Register for InformationWeek Newsletters
Video
Current Issue
Key to Cloud Success: The Right Management
This IT Trend highlights some of the steps IT teams can take to keep their cloud environments running in a safe, efficient manner.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll