DoubleClick Settles Lawsuit, But Still Can Track Web Surfers - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News

DoubleClick Settles Lawsuit, But Still Can Track Web Surfers

The agreement requires the company to explain on sites how it tracks and profiles Web surfers' usage data.

DoubleClick Inc. on Monday vowed to give consumers more information about how it collects data online, settling a 30-month investigation led by the New York Attorney General's Office.

The agreement struck between DoubleClick and 10 states requires the company to explain on Web sites how it tracks and profiles Web surfers' usage data. DoubleClick leaves "cookie" files on computers that visit a Web site using its services. That lets DoubleClick track users' Web travels, create profiles based on that activity, and deliver online ads that match the profiles.

DoubleClick, which has a business relationship with InformationWeek, didn't admit wrongdoing in the agreement, but it must pay $450,000 to the states to cover their investigative costs and consumer education. States joining New York in the settlement are Arizona, California, Connecticut, Massachusetts, Michigan, New Jersey, New Mexico, Vermont, and Washington. In May, DoubleClick paid $1.8 million and enacted new disclosure rules to settle an action brought by the Federal Trade Commission.

DoubleClick is the largest profiler of consumers' Web surfing habits and the settlement includes significant concessions from the company in the area of disclosure but none that limits how it collects data, says Jason Catlett, president of Junkbusters Corp., a privacy advocacy firm. Catlett says DoubleClick's profiling is an invasion of people's privacy and that Monday's settlement, which ends the last major legal action against DoubleClick, demonstrates that U.S. laws on Web privacy are inadequate. Says Catlett, "The legal tools are inadequate when it comes to dealing with Web surveillance."

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
State of the Cloud
State of the Cloud
Cloud has drastically changed how IT organizations consume and deploy services in the digital age. This research report will delve into public, private and hybrid cloud adoption trends, with a special focus on infrastructure as a service and its role in the enterprise. Find out the challenges organizations are experiencing, and the technologies and strategies they are using to manage and mitigate those challenges today.
Slideshows
Top-Paying U.S. Cities for Data Scientists and Data Analysts
Cynthia Harvey, Freelance Journalist, InformationWeek,  11/5/2019
Slideshows
10 Strategic Technology Trends for 2020
Jessica Davis, Senior Editor, Enterprise Apps,  11/1/2019
Commentary
Study Proposes 5 Primary Traits of Innovation Leaders
Joao-Pierre S. Ruth, Senior Writer,  11/8/2019
Register for InformationWeek Newsletters
Video
Current Issue
Getting Started With Emerging Technologies
Looking to help your enterprise IT team ease the stress of putting new/emerging technologies such as AI, machine learning and IoT to work for their organizations? There are a few ways to get off on the right foot. In this report we share some expert advice on how to approach some of these seemingly daunting tech challenges.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll