Did You Hear The One About MySpace And The Improv? - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Did You Hear The One About MySpace And The Improv?

MySpace on Tuesday officially launched a new online community, in partnership with The Improv, designed to help comedians to reach fans.

MySpace.com, which has built a booming social network driven in part by music lovers, is branching out into comedy through a partnership with club chain The Improv.

MySpace on Tuesday officially launched a new online community designed for comedians to reach fans. As part of the launch, MySpace said The Improv would provide the community's primary programming.

MySpace, which has become a major social network through its popularity among teens and young adults, has traditionally been a place to share and discuss music. Through MySpace Comedy, the company is apparently looking to build a broader community by introducing other forms of entertainment.

"We have seen the tremendous impact that MySpace has had on the music industry -- ultimately becoming one of the most influential music destinations," Robert Hartmann, chief executive of The Improv and Levity Entertainment Group, said in a statement. "Our ultimate goal is continue increasing the accessibility and popularity of stand-up comedy and we know that MySpace is the perfect partner to help make that happen."

MySpace said more than 7,500 comedians currently use its new community to post tour dates, share audio/video clips and interact with fans. The Improv is expected to add editorial content, behind-the scene footage, contests and a "Pick Of The Week," based upon the best comedians on the club chain's stand-up circuit.

The new site also will be used to promote events, aggregate funny viral videos from throughout the site and offer comedy specific forums where members can trade jokes and talk about artists.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
10 Ways to Transition Traditional IT Talent to Cloud Talent
Lisa Morgan, Freelance Writer,  11/23/2020
Top 10 Data and Analytics Trends for 2021
Jessica Davis, Senior Editor, Enterprise Apps,  11/13/2020
Can Low Code Measure Up to Tomorrow's Programming Demands?
Joao-Pierre S. Ruth, Senior Writer,  11/16/2020
Register for InformationWeek Newsletters
Current Issue
Why Chatbots Are So Popular Right Now
In this IT Trend Report, you will learn more about why chatbots are gaining traction within businesses, particularly while a pandemic is impacting the world.
White Papers
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll