re: PC Makers, Learn From Car Makers: Use Model Years
Having spent 15 years dedicated solely to consumer marketing research in the auto industry, I feel obligated to offer an opinion on your recommendation. My opinion is that the use of model years probably would not hurt the PC market. Compared to mobile devices (phones/tablets), PC's do not have the "visual statement" power they had prior to the advent of the more public and ubiquitous mobile devices. Cars/trucks have that statement-ability inherently. It is also accepted that PC's will find their survival relatively more dependent on the office environment than on the home environment. Even if the home PC morphs into a HAL for the home, it is unlikely to become a fashion or decorating statement. Technology design seems to be moving in the direction of behind the scenes rather than in your face. TV/video viewing is about the picture not the appearance of associated hardware, rather it is about the minimization of hardware visibility. We used to measure the consumer agreement with "a car or truck that a person drives says a lot about the person." Although that statement may apply to mobile communication devices, it is far less relevant to a PC.