HP Launches Green Initiative For Printing - InformationWeek

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HP Launches Green Initiative For Printing

For example, the new "green" HP DeskJet D2545 Printer is made almost entirely out of recycled plastic.

Hewlett-Packard on Thursday launched an initiative to help customers reduce the environmental impact of printing.

The effort includes an enterprise printing assessment service and a carbon calculator, a more environmentally sensitive policy governing paper manufacturing and the launch of a HP inkjet printer made almost entirely from recycled materials. "HP is focused on helping all of our customers -- from consumers to enterprises -- reduce their environmental impact," Vyomesh Joshi, executive VP of the Imaging and Printing Group at HP, said in a statement.

The new printing assessment service, an addition to HP's existing enterprise services, helps customers measure their energy consumption, paper usage and carbon emissions, and makes recommendations on cutting power and paper use and recycling. The Carbon Footprint Calculator for printing allows customers to compare their existing printer fleet and compare that to what's available from HP today. The calculator assesses printer energy and paper use, the carbon impact of usage and associated monetary costs. The calculator will be available online at the end of June.

HP's new global paper policy is to reduce the environmental impact of the paper the company buys, uses, and sells. The initiative includes using raw materials that go into paper production more efficiently, giving preference to suppliers who source fiber from certified, sustainable forests, and minimizing carbon production and waste in the manufacturing process. HP pledges that 100% of its consumer photo paper will be derived from source fiber certified by a forestry certification program by the end of next year.

The new "green" HP DeskJet D2545 Printer is made almost entirely out of recycled plastic. Fully, 83% of the printer's total plastic weight is recycled material. In addition, the printer uses HP 60 ink cartridges, which are molded from recycled plastic resins. The printer is currently available in Wal-Mart stores and through HP. The estimated retail price is $45.

HP has set a number of environmental goals for itself. The company has pledged to improve the overall energy efficiency of its ink and laser printing products by 40% by 2011. In addition, the company plans to increase the amount of recycled materials used in its inkjet printers threefold by 2010, compared to 2007. Finally, the company plans to surpass 250 million cumulative HP inkjet and LaserJet cartridges recycled in 2008, helping HP reach its goal of recovering 2 billion pounds of computing and printing equipment by 2010.

HP's focus on green is more than just reducing environmental damage to the planet. Executives at the Reuters Global Technology, Media and Telecoms Summit this week said technologies that help corporations use energy more efficiently are expected to become bigger moneymakers in the next decade.

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