Don't Look Now, But You're A Blogger

Studies show most Internet users don't maintain a blog, and even fewer keep an RSS feed. There has been plenty of buzz around blogging over the past two years but, as some observers have pointed out, blogging is just writing that's shared with others using software that makes it all very easy.Most blog entries link to stories produced by the media or by other bloggers, along with comment.

The only thing easier than sharing content with a blog is doing so via e-mail. And, it turns out, almost everyone does that. A report released by marketing agency Sharpe Partners says 89 percent of US adult Internet users share content by e-mail -- and 63 percent do so at least once per week.

If you consider the technical differences between e-mail on the one hand and blogging and RSS on the other, you'll note that they're surprisingly slim. Both are designed to minimize user steps to convey HTML over the Internet.

The end-product differences are slimmer still, typically involving commentary and links.

So if you forget the buzz, hype and mystique, chances are, you're a blogger. It's just that you choose e-mail as your blogging software application.