Dell Unveils Artsy Notebooks - InformationWeek

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Infrastructure // PC & Servers

Dell Unveils Artsy Notebooks

The latest Studio 15 and Studio 17 notebooks, with covers featuring original artwork from Joseph Amedokpo, Siobhan Gunning, and Bruce Mau, also support the fight against AIDS in Africa.

Dell on Tuesday launched a line of artsy notebooks for consumers looking for an unusual cover design and a way to contribute to the fight against AIDS.

The latest Studio 15 and Studio 17 notebooks are available with original artwork from Joseph Amedokpo, Siobhan Gunning, and Bruce Mau. With each purchase, Dell will contribute $20 to the Global Fund, which is combating the spread of AIDS in Africa.

The new notebooks expand what Dell calls its Art House offerings with models that support the Global Fund. Prices for the Studio 15 start at $649. The Studio 17 starts at $799. Dell also contributes to the fight against AIDS with each purchase of its XPS M1330 and XPS M1530 notebooks.

Two of the three artists contributing to Dell's latest notebooks, Amedokpo and Gunning, were born and live in Africa. Amedokpo's work is called "New World" and Gunning's is "Shine Within." Mau is creative director of his self-named design firm with studios in Toronto and Chicago. His work is called "Healing Patterns."

Since the return of founder Michael Dell as chief executive early last year, the company has embarked on a consumer PC strategy that stresses "personalization," which has mostly translated into more stylish designs and multimedia capabilities common in the industry.

As the holiday shopping season approaches, Dell has lagged behind competitors, such as Hewlett-Packard, Apple, and Acer, in releasing new consumer notebooks. "Most any math you could do would say that they're late," analyst Roger Kay of Endpoint Technologies told the Wall Street Journal. "It really does feel like there's a lack of momentum."

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