Dell Pre-Loads PCs With Movies, Music - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Infrastructure // PC & Servers

Dell Pre-Loads PCs With Movies, Music

The offers are an expansion of Dell's announcement that it would preload this year's movie blockbuster Iron Man in Studio and XPS notebooks and desktops.

Dell is offering preloaded music and movie bundles with some consumer notebooks and desktops, reflecting the computer maker's strategy of driving consumer sales with more options for personalizing systems beyond just choosing the internal hardware.

Dell's movies and music offer comes through separate partnerships with CinemaNow and Universal Music Group, respectively. The bundles, launched Thursday and available with select systems, start at $25 as an add-on to the cost of the PC.

Through CinemaNow, Dell is offering the Spider-Man trilogy from Sony Pictures, the Matrix trilogy from Warner Bros. Pictures, or The Fast And The Furious collection from Universal Studios Home Entertainment. Also available is a children's, romantic comedy or comedy bundle from Paramount Pictures. Purchased films can be played on other Internet-connected devices through CinemaNow's online movie service; however, playback is limited to devices that support Microsoft's Windows Media digital rights management technology.

The latest offering is an expansion of Dell's announcement last month that it would preload this year's movie blockbuster Iron Man in Studio and XPS notebooks and desktops.

The music offering comes in bundles of 50 or 100 songs that are in a DRM-free MP3 format, which means they can be played on any portable music player, such as the Apple iPod or Microsoft Zune, as well as a PC. The price of the packages amounts to half of what many of the individual tunes would cost on online music stores. Current bundles are listed under titles such as "No. 1 Songs," "Blues Masters," "Rock Titans," "The Classics," and "Afternoon Delight."

Dell has added a music and movie icon in its application dock for easy access to the preloaded content.

While savvy PC buyers are more likely to weigh processor speed, memory, and graphics power in their buying decisions, Dell believes such accessories as movies, music, and colorful shells offers the kind of personalization that will attract nontechnical consumers.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Reflections on Tech in 2019
James M. Connolly, Editorial Director, InformationWeek and Network Computing,  12/9/2019
What Digital Transformation Is (And Isn't)
Cynthia Harvey, Freelance Journalist, InformationWeek,  12/4/2019
Watch Out for New Barriers to Faster Software Development
Lisa Morgan, Freelance Writer,  12/3/2019
White Papers
Register for InformationWeek Newsletters
Current Issue
The Cloud Gets Ready for the 20's
This IT Trend Report explores how cloud computing is being shaped for the next phase in its maturation. It will help enterprise IT decision makers and business leaders understand some of the key trends reflected emerging cloud concepts and technologies, and in enterprise cloud usage patterns. Get it today!
Flash Poll