C'Mon, Apple, Give Us Mac Users Some Love - InformationWeek

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Commentary
6/26/2007
02:08 PM
Mitch Wagner
Mitch Wagner
Commentary
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C'Mon, Apple, Give Us Mac Users Some Love

With iPhone hype building to a frenzy, Mac users are feeling neglected and unloved. I can't remember Apple's last interesting Mac announcement. Instead, Apple's been giving its love to the mobile phone crowd, and even Windows users.

With iPhone hype building to a frenzy, Mac users are feeling neglected and unloved. I can't remember Apple's last interesting Mac announcement. Instead, Apple's been giving its love to the mobile phone crowd, and even Windows users.

True, the company unveiled faster MacBook Pros earlier this month, which is fine, but faster chips, graphics, and displays are just routine.

Apple delivered its biggest snub to Mac users when it pushed back release of Leopard, the upcoming upgrade to Mac OS X, to October, a delay of four months. Apple didn't even bother coming up with a pretty lie to spare our feelings. They came right out and said they did it so they could get the iPhone out on time. Well, that's fine, Apple, we're making up our holiday card list right now and you're not on it.

Even when Leopard finally arrives, it's unclear whether it'll be any big deal. Most of the advance publicity focuses on Time Machine, a backup utility. Backup is important, but boring. Getting Time Machine from Apple is like a housewife getting a washing machine as an anniversary present from her husband.

On the other hand, my colleague John Welch drops some interesting hints on possibly interesting user interface improvements in Leopard. See: "At Apple's WWDC: Thoughts On Finder And Other Matters" and "At Apple's WWDC: Keynote Speakers Are Being Careful". Likewise, Steve Jobs says that improved graphics will make applications more attractive and intuitive.

We Mac users have been good to Apple. We're driving Mac sales faster than PC sales.

And we're already seeing signs that iPhone users may be trouble for Apple. Bloomberg News is reporting that iPhone sales may fail to meet Apple's ambitious goals, leading to investor disappointment.

What do you think? Are Mac users neglected? Any interesting announcements in the recent past or near future that I'm overlooking? Or should we all just throw out our Macs and standardize on CP/M?

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