Apple Updates Mac Pro With Quad-Core Xeon - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Infrastructure // PC & Servers

Apple Updates Mac Pro With Quad-Core Xeon

Mac Pros make up a small portion of Apple's overall Mac sales, and people who buy them seldom switch to workstations running Microsoft Windows.

Apple on Tuesday introduced a refresh of the Mac Pro that features Intel's latest quad-core Xeon processors and a $300 price cut.

The processor upgrade, along with a new internal system architecture, delivers up to twice the performance of the previous-generation Mac Pro, according to Apple. To make the high-end professional system more attractive in the current hard economic times, Apple lowered the starting price to $2,499.

"The new Mac Pro is a significant upgrade and starts at $300 less than before," Philip Schiller, Apple's senior VP of worldwide product marketing, said in a statement.

While the price cut is likely to be welcomed by customers, it's unlikely to have much of an impact on sales, since the Mac Pro is not a price-sensitive product, Ezra Gottheil, analyst for Technology Business Research, told InformationWeek. Professionals who need a new system and have the budget will buy one. Those who can't afford it will wait until economic times get better.

Mac Pros make up a small portion of Apple's overall Mac sales, and people who buy them seldom switch to workstations running Microsoft Windows.

"I don't think there's a competitive issue here," Gottheil said. "Apple is bringing the price closer in line with PC workstations, but they're not looking for a straight-up comparison."

On the technical side, Apple has given a big boost to the graphics capabilities in the Mac Pro, as well as in its latest refresh of the consumer-oriented iMac and Mac Mini, also introduced Tuesday.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Previous
1 of 2
Next
Comment  | 
Print  | 
More Insights
Slideshows
10 Ways to Transition Traditional IT Talent to Cloud Talent
Lisa Morgan, Freelance Writer,  11/23/2020
News
What Comes Next for the COVID-19 Computing Consortium
Joao-Pierre S. Ruth, Senior Writer,  11/24/2020
News
Top 10 Data and Analytics Trends for 2021
Jessica Davis, Senior Editor, Enterprise Apps,  11/13/2020
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
Why Chatbots Are So Popular Right Now
In this IT Trend Report, you will learn more about why chatbots are gaining traction within businesses, particularly while a pandemic is impacting the world.
Slideshows
Flash Poll