Will .Gov Sites Nix Cookies for Analytics?

We may be on the verge of significant changes to US Federal government policy on the use of persistent cookies. The White House blog is inviting comment on how a new cookie policy should be shaped... My recommendations for a new policy are fairly straightforward...

Phil Kemelor, Contributor

June 18, 2009

1 Min Read

We may be on the verge of significant changes to US Federal government policy on the use of persistent cookies. The White House blog is inviting comment on how a new cookie policy should be shaped. I've posted my comments on the site and have reprinted them here.

My recommendations for a new policy are fairly straightforward:

  • Allow the use of first-party, persistent cookies for Web site measurement.

  • Prominently disclose how Web site measurement is used and how the data is collected and analyzed.

  • Provide instructions for how users may delete persistent cookies from their browser settings.

  • Combination of PII and unique visitor ID (persistent cookie ID) will not be used for analysis.

What do you think? Is this enough? Not enough? I'm all for privacy protection, as those of you who've read the commentary I co-authored with Tony Byrne must know.

However, I would advocate a balance between privacy and analysis, so that Federal Web managers can provide more effective sites.

What's your take?We may be on the verge of significant changes to US Federal government policy on the use of persistent cookies. The White House blog is inviting comment on how a new cookie policy should be shaped... My recommendations for a new policy are fairly straightforward...

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Phil Kemelor

Phil Kemelor

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