SugarCRM Adds iPhone, Twitter And Global Options - InformationWeek

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11/12/2010
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SugarCRM Adds iPhone, Twitter And Global Options

iPhone app, social network connector and new language packs extend the open source customer relationship management system.

SugarCRM, the open source customer relationship management system provider, this week released Sugar Mobile for iPhone, a connector to Twitter and 13 new language packs extending global deployment possibilities.

The new Mobile for iPhone application brings native device support to Sugar 6, the latest release of the CRM system. The app is free to subscribers to the SugarCRM-supported Sugar Professional and Enterprise Editions.

The Mobile for iPhone app provides access to contacts, opportunities, accounts and appointments in Sugar 6, and it logs calls and handles updates to customer accounts made on iPhones. The vendor says it's planning similar, device-native Blackberry and Android releases in 2011.

Device-specific apps give the more than 53,000 organizations with 500,000 end users running the Sugar Community Edition another reason to tap Sugar's paid editions. The free version is limited to mobile functionality through mobile Web browsers. Sugar says it supports more than 7,000 firms with 100,000 end users on its Professional and Enterprise editions.

The new Twitter Connector lets CRM users monitor the most recent Tweets of any contact or company from within Sugar 6. The connector is said to complement existing Cloud Connectors and social feeds that let users share external data including videos, social network comments and related CRM records.

SugarCRM has long supported global deployments by way of 80 language packs developed by the Sugar community. The vendor is now certifying and supporting 13 of the most popular language packs, ensuring commercial language and localized currency support.

The certified packs include Bulgarian, Chinese, Danish, Dutch, French, German, Hungarian, Italian, Japanese, Portuguese, Romanian, Russian and Spanish. Evaluation editions of SugarCRM will now support all 13 languages plus English without requiring separate language packs.

SugarCRM's customer base is 80% small and midsize organizations and 20% large companies with more than $500 million in revenue, according to the vendor. Approximately 60% of those customers have Software as a Service (SaaS) deployments, while the remainder use on-premise software.

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