re: Could Social Media Flub Cost You $4.3 Million?
As you accurately point out, like it or not, Social will be unavoidable for companies. Even when it is sometimes painful, we must adapt. Video killed the radio star. A comment on the points in the survey, as you mention, it doesn't address the upside of social. Additionally, I would be curious to what extent losses relating to social may not always be spawned internally. As an example, stock price hits are the biggest ticket item on the list. What percentage of social media events that hit stock price were actually started internally, compared to the public itself leveraging social to tell each other of issues, and have a large-scale voice to vent?