Companies Ink Deal For 'Barbie' Game Series - InformationWeek

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Companies Ink Deal For 'Barbie' Game Series

Activision Inc. Tuesday said it has signed an agreement for exclusive worldwide distribution rights to sell video games based on Mattel Inc.'s Barbie brand.

Videogame publisher Activision Inc. Tuesday said it signed a multiyear agreement for exclusive worldwide distribution rights to sell new video games based on toy maker Mattel Inc.'s Barbie brand.

The first five games, which should reach stores this fall, are based on upcoming Barbie movies, such as "Barbie and the 12 Dancing Princesses" and "The Barbie Diaries."

Activision will also distribute titles based on some of Mattel's best-selling video games from past years, including "Barbie Fashion Show," "Barbie and the Magic of Pegasus" and "Barbie Beauty Boutique."

The games are mostly for PC, Nintendo Game Boy, and Sony PlayStation 2

Santa Monica, Calif.-based, Activision posted 2006 revenue, end March 31, of $1.47 billion. Financial terms of the deal were not disclosed.

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