Companies Ink Deal For 'Barbie' Game Series - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News

Companies Ink Deal For 'Barbie' Game Series

Activision Inc. Tuesday said it has signed an agreement for exclusive worldwide distribution rights to sell video games based on Mattel Inc.'s Barbie brand.

Videogame publisher Activision Inc. Tuesday said it signed a multiyear agreement for exclusive worldwide distribution rights to sell new video games based on toy maker Mattel Inc.'s Barbie brand.

The first five games, which should reach stores this fall, are based on upcoming Barbie movies, such as "Barbie and the 12 Dancing Princesses" and "The Barbie Diaries."

Activision will also distribute titles based on some of Mattel's best-selling video games from past years, including "Barbie Fashion Show," "Barbie and the Magic of Pegasus" and "Barbie Beauty Boutique."

The games are mostly for PC, Nintendo Game Boy, and Sony PlayStation 2

Santa Monica, Calif.-based, Activision posted 2006 revenue, end March 31, of $1.47 billion. Financial terms of the deal were not disclosed.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
The State of IT & Cybersecurity Operations 2020
The State of IT & Cybersecurity Operations 2020
Download this report from InformationWeek, in partnership with Dark Reading, to learn more about how today's IT operations teams work with cybersecurity operations, what technologies they are using, and how they communicate and share responsibility--or create risk by failing to do so. Get it now!
Slideshows
IT Careers: 10 Industries with Job Openings Right Now
Cynthia Harvey, Freelance Journalist, InformationWeek,  5/27/2020
Commentary
How 5G Rollout May Benefit Businesses More than Consumers
Joao-Pierre S. Ruth, Senior Writer,  5/21/2020
News
IT Leadership in Education: Getting Online School Right
Jessica Davis, Senior Editor, Enterprise Apps,  5/20/2020
Register for InformationWeek Newsletters
Video
Current Issue
Key to Cloud Success: The Right Management
This IT Trend highlights some of the steps IT teams can take to keep their cloud environments running in a safe, efficient manner.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll