Salesforce Intros Free Mobile CRM App - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Cloud // Software as a Service
News
4/7/2009
02:11 PM
50%
50%

Salesforce Intros Free Mobile CRM App

The free application is a slimmed-down version of the company's existing mobile program, which gives mobile workers access on the go to customer data.

Salesforce.com is bringing a free application for its customer-relationship management software to BlackBerry, Windows Mobile, and iPhone users.

The Mobile Lite app is a slimmed-down version of the company's existing mobile program, and it gives mobile workers access on the go to customer data. The free version also allows users to update tasks and calendars, review customer service requests, and log in their customer requests and response leads.

Mobile Lite can be used online or offline, and the app will synchronize with Salesforce's databases when connectivity is restored. Any user with a subscription to Salesforce's CRM software can download the app now directly to the handsets, but iPhone users will have to go through Apple's App Store.

The free app won't be as robust as the company's full mobile app, which can cost about $50 per month per user. For example, the free version will have limitations on what types of reports can be created and on the number of records available at any one time.

"We want our customers to take the cloud with them wherever they go," Marc Benioff, chairman and CEO at Salesforce, said in a statement. "By delivering mobile access to our cloud, for free, we are accelerating adoption of the cloud and delivering value to customers in times when they need it the most."

One major platform missing is Google's Android, and Salesforce executives said they're "working closely" with Google to bring an app to the Linux-based platform. But the move may not be critical, as Salesforce said most of its customers use the three supported platforms.


Low-risk, low-cost technologies help IT ensure that staffers on the road spend more time on work and less on workarounds. InformationWeek wrote an independent report on this issue, and it can be downloaded here (registration required).

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Slideshows
11 Things IT Professionals Wish They Knew Earlier in Their Careers
Lisa Morgan, Freelance Writer,  4/6/2021
News
Time to Shift Your Job Search Out of Neutral
Jessica Davis, Senior Editor, Enterprise Apps,  3/31/2021
Commentary
Does Identity Hinder Hybrid-Cloud and Multi-Cloud Adoption?
Joao-Pierre S. Ruth, Senior Writer,  4/1/2021
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
Successful Strategies for Digital Transformation
Download this report to learn about the latest technologies and best practices or ensuring a successful transition from outdated business transformation tactics.
Slideshows
Flash Poll