Harrah's Bets Big On Salesforce.com Cloud - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Cloud // Software as a Service
News
11/24/2008
09:05 AM
50%
50%

Harrah's Bets Big On Salesforce.com Cloud

The casino operator is moving revenue generating apps, like room reservations, to the Internet.

Harrah's Entertainment is moving key business applications to Salesforce.com's cloud computing platform, the companies announced Monday.

Harrah's, which operates numerous high-profile Las Vegas casinos, including Caesar's Palace and The Rio, as well as Harrah's branded properties, will shift applications for managing room reservations, air travel programs, and player relations to Salesforce's Web-based Force.com hosted app service.

"Innovation helps us continually surprise and satisfy our customers, as well as keep us a step ahead of our competitors," said Harrah's CIO Tim Stanley, in a statement.

Harrah's deployment of crucial business applications on Salesforce's platform is surely one of the biggest bets to date by a major enterprise on so-called cloud computing, an information technology architecture in which third party vendors deliver software to customers over the Internet.

Harrah's will rely on Force.com for applications, such as room reservations, that are directly linked to revenue generation. The applications will be used by agents based at casinos, at Harrah's 50 branch offices and by about 250 independent reps who work on behalf of the company.

Among other things, the new architecture will allow reps to make room requests over the Web and receive confirmations back within hours. Additionally, airline schedules will be integrated directly into Harrah's travel management system, which will make it easier for the casino operator to schedule travel for VIP guests.

Stanley said the approach provides more flexibility than traditional, client-server setups, in which businesses maintain applications, and the associated staff and infrastructure, in-house.

"When we discovered how we could leverage cloud computing to develop new systems and enhance our existing capabilities that we use to run our business, we were thrilled to take advantage of the Force.com platform," said Stanley.

The move isn't without risk, however. Some companies have expressed concerns that cloud computing leaves their businesses vulnerable to an Internet outage and that it places too much key data in the hands of third parties.

Still, cloud computing is gaining steam, especially among smaller companies that lack large IT staffs. Salesforce counted 51,800 customers as of Oct. 31.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Commentary
2021 Outlook: Tackling Cloud Transformation Choices
Joao-Pierre S. Ruth, Senior Writer,  1/4/2021
News
Enterprise IT Leaders Face Two Paths to AI
Jessica Davis, Senior Editor, Enterprise Apps,  12/23/2020
Slideshows
10 IT Trends to Watch for in 2021
Cynthia Harvey, Freelance Journalist, InformationWeek,  12/22/2020
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
2021 Top Enterprise IT Trends
We've identified the key trends that are poised to impact the IT landscape in 2021. Find out why they're important and how they will affect you.
Slideshows
Flash Poll