Re: Oracle services through cloud
Oracle just bought companies that live in the cloud, like Datalogix. That companies spin is to meaure cross-channel consumer behavior, not matter on what media channel they do it. By integrating all the channels, they give a more comprehensive picture to the major corporate players they sell the data to.
Oracle want to deliver solutions, not just tools. Solutions will require differing tools depending on wha the solution needs, hence the Data-as-a-Solution leg of their cloud vision.
Most current solutions need clouds to do their background number crunching, as well as acess data. Oracle has seen this in time to get there just as their customers are realizing the need for it.