If Only Second Life Were Entertaining - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Cloud
Commentary
3/29/2007
07:30 PM
Thomas Claburn
Thomas Claburn
Commentary
Connect Directly
Google+
LinkedIn
Twitter
RSS
E-Mail
50%
50%

If Only Second Life Were Entertaining

I am baffled by the popularity of Second Life, particularly the media's fascination with it. Lord knows I've written my share of stories about it. I'm starting to wonder why.

I am baffled by the popularity of Second Life, particularly the media's fascination with it. Lord knows I've written my share of stories about it. I'm starting to wonder why.I suspect Second Life's status as a media darling has something to do with the mainstream media's aversion to gaming (and disdain for the gaming press). Never mind that World of Warcraft is to Second Life what Google is to Ask, monsters and magic just aren't fit for serious coverage -- retrograde terms of service aside. Virtual dress-up, cyber sex, and pretend real estate speculation are so much more mature.

Companies seem to find Second Life compelling too. Apart from the marketing value of wading into the pool first, this makes little sense (and probably makes no money). The current 3D interface is horribly inefficient for e-commerce and needlessly taxing for computers. It's simply an unnecessary conceit. The whole point of shopping at Amazon.com is so I don't have walk anywhere, virtually or otherwise.

Businesses want a controlled environment to interact with customers and potential customers, which completely obviates the need for a massively multiplayer world full of unruly people.

Companies interested in virtual interaction would be much better off with something like Unisfair Live Online Expo, which is essentially Sim Trade Show.

I'll concede Second Life is interesting in terms of the legal issues it raises and as an example of the appeal of user-generated content. Of course the same can be said of drug smuggling. In any event, it would make a great development platform for a World of Warcraft-style game.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Slideshows
IT Careers: 10 Industries with Job Openings Right Now
Cynthia Harvey, Freelance Journalist, InformationWeek,  5/27/2020
Commentary
How 5G Rollout May Benefit Businesses More than Consumers
Joao-Pierre S. Ruth, Senior Writer,  5/21/2020
News
IT Leadership in Education: Getting Online School Right
Jessica Davis, Senior Editor, Enterprise Apps,  5/20/2020
White Papers
Register for InformationWeek Newsletters
The State of IT & Cybersecurity Operations 2020
The State of IT & Cybersecurity Operations 2020
Download this report from InformationWeek, in partnership with Dark Reading, to learn more about how today's IT operations teams work with cybersecurity operations, what technologies they are using, and how they communicate and share responsibility--or create risk by failing to do so. Get it now!
Video
Current Issue
Key to Cloud Success: The Right Management
This IT Trend highlights some of the steps IT teams can take to keep their cloud environments running in a safe, efficient manner.
Slideshows
Flash Poll