Game Designer Wright Leaves EA, Forms Think Tank - InformationWeek

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Game Designer Wright Leaves EA, Forms Think Tank

Will Wright said he plans to tap the "revolutionary change" taking place in the entertainment industry.

Will Wright, the legendary PC game designer of the popular SimCity and The Sims franchises, has left Electronic Arts to launch an entertainment think tank.

In losing Wright, EA made sure to maintain strong ties with the game developer. The company said it and Wright will own equal percentages of Wright's new venture, the Stupid Fun Club.

As a result of its equity investment, EA has the right to develop game concepts from the Stupid Fun Club. "We believe in Will's vision for Stupid Fun Club and we're looking forward to partnering with Will and his team long into the future," John Riccitiello, chief executive of EA, said in a statement released Wednesday.

As described by EA, Wright's firm will develop "new intellectual properties to be deployed across multiple fronts, including video games, movies, television, the Internet, and toys."

Wright said he plans to tap the "revolutionary change" taking place in the entertainment industry. "Stupid Fun Club will explore new possibilities that are emerging from this sublime chaos and create new forms of entertainment on a variety of platforms," he said in the joint statement with EA.

Besides The Sims and SimCity, Wright developed the Spore franchise, which EA released in September. While not as popular as the other two franchises, the PC game certainly has been successful within the industry, and EA hopes to leverage its popularity in the future to create an entertainment franchise that includes television and movie rights.

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