Dreamforce 2015: 8 Ways Analytics Changes Business - InformationWeek

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9/17/2015
09:36 AM
David Wagner
David Wagner
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Dreamforce 2015: 8 Ways Analytics Changes Business

Salesforce CEO Marc Benioff and a cast of thousands took the stage at Dreamforce 2015 to talk about how analytics, particularly when based on information drawn from mobile devices and the Internet of Things (IoT), is going to change the way we do business.
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Marc Benioff, CEO, Salesforce
Benioff envisions a world of mass customization where data from the Internet of Things is entered directly into CRM applications to enable sales and marketing to respond. The technology is an IoT Cloud powered by a real-time event-processing engine called Thunder. The first customer is Microsoft. Microsoft will be taking customer data directly from online products like Windows, devices like Windows phones, and other connected devices and turning the information into actionable insights. 
(Image: David Wagner)

Marc Benioff, CEO, Salesforce

Benioff envisions a world of mass customization where data from the Internet of Things is entered directly into CRM applications to enable sales and marketing to respond. The technology is an IoT Cloud powered by a real-time event-processing engine called Thunder. The first customer is Microsoft. Microsoft will be taking customer data directly from online products like Windows, devices like Windows phones, and other connected devices and turning the information into actionable insights.

(Image: David Wagner)

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